Content Marketing

Content marketing is a term coined relatively recently which is used to represent any marketing functions which involve the planning, creation and sharing of content, with a view to satisfying business objectives. How you present this content usually depends on what you’re trying to achieve.

One important differentiation between content marketing and other more traditional elements of the marketing mix is that content marketing is not focused on selling. Creating valuable content inspires trust and brand loyalty more than anything.Narrow employs a content marketing strategy to add value to your business in a variety of ways, but ultimately we tailor it to your goals – and content marketing happens to cater to a variety of those.

Whether your brand is new in the world of digital or simply needs a push in brand awareness, likeability and/or recognition – content marketing solves it for you. Bringing your brand and its concept closer to your target audience starts with grabbing their attention. We help you map out the most suitable approach to content marketing to evoke your target audience’s emotion of curiosity, surprise, amazement and anything else that gets the right audience to talk about you.